Instagram is one of the most widely used social marketing platforms, with 2 billion monthly active users engaging with the content, connecting with their favorite brands and creators, and purchasing products and services.
If you are someone who is posting content, using Instagram strategies, adopting the latest features, and spending thousands on ads but still is not getting the desired results, you are at the right place. Success is determined not only by what you are doing but also by whether you are doing things correctly or not.
Whether you are a seasoned marketer, a popular creator or brand, or a newbie, there are chances that you must be making some common Instagram mistakes that are blocking your success and growth. To increase reach and visibility, drive engagement, boost conversions, increase followers, and achieve your Instagram marketing goals, you need to find those common mistakes and fix them as soon as possible.
To help you with this, we are going to shed light on the 7 most common Instagram mistakes you may be making and will also suggest simple ways to fix them to skyrocket your Instagram presence.
Unoptimized Instagram Bio
You must have a bio for your Instagramprofile but is it properly optimized or not is the main question. Many creators use unoptimized Instagram bio that may not be able to provide the desired information in an engaging and user-friendly manner and often fails to captivate viewers. T
o fix this, make sure to write an optimized bio for your Instagram profile that is relevant, concise, well structured, and must convey all the crucial information. Avoid writing too long or too short Instagram bios, as both are a roadblock to your profile’s engagement and performance.
Make sure to use the brand name, relevant keywords, right hashtags, actionable CTA, website/product link, latest deals and offers, etc., in the bio to make it optimized and eye catchy.
Posting low-quality images
Instagram is a visual content platform where high-quality images reign supreme and decide engagement and success. Many creators and brands focus on content and strategies but forget to put additional effort into the visual appeal and artistic flair of the images, making them less appealing and boring to the audience.
To fix this, you have to create and post high-quality, fine-tuned, professional, and polished images that resonate with your target audience and captivate their interest. Use a high-quality camera to capture the images and the best free video editing apps to edit them, or use professional graphic design applications and tools to create the brand’s promotional content.
However, even after posting high-quality images, if you think you are not getting the desired engagement, consider purchasing some likes, views, or followers from Stormlikes.
Not using Relevant hashtags
Many creators make this common mistake of not using the right hashtags or using too many hashtags that overload a post and make it look unprofessional. Hashtags are useful, but using irrelevant hashtags or flooding your posts with them reduces engagement and reach rather than increasing it. To fix this, do proper research about the relevant hashtags in your niche, combine them with some trending and brand hashtags, and prepare a combination of a total of 10 hashtags for your posts.
Ensure that the niche-specific hashtags are relevant and must relate to the topic of your post. Besides that, avoid using banned hashtags at any cost, as such hashtags hurt your organic reach and growth and reduce engagement.
Posting at the wrong time
Every day, millions of posts get posted on Instagram, and there is a high chance that your post may get lost in that sea of millions. Therefore, timing is everything on Instagram, and creators make the mistake of posting at the wrong time and failing to reach their target audience and drive engagement.
To fix this, you need to post at the right time when most of your target audience is active and engaging with the content. Use Instagram analytics to check when your target audience is most active by checking the 1-hour performance of content posted at various times.
This helps you get an accurate time when you can post your content to reach the maximum targeted audience who is actually interested in your brand and content.
Not Responding to your audience
Responding to your audience is crucial to fostering trust, loyalty, and long-term connections and making them feel valued. However, many creators and brands fail to understand its importance, which results in low engagement and a decrease in followers. To fix this, start responding to your audience in the comment section, direct message, story, and live.
Show concern for your audience’s problems, address their queries, appreciate their ideas and suggestions, and respond to them with professionalism to incorporate value into your brand and keep the audience engaged.
This not only fosters long-term relationships and boosts engagement but also enhances brand image, which results in brand loyalty and devoted followers.
Over posting or Under posting
Over posting or under posting is a common mistake that can hamper your brand image, decrease engagement, and reduce reach and visibility. Over posting can frustrate your followers, whereas under posting reduces your brand’s reach and makes your audience feel you are no longer active. To fix this, striking the right balance by creating an effective posting strategy is crucial.
Create a consistent posting schedule that has sufficient time intervals. The time intervals depend on your niche as well as your followers’ demand. For example – news pages have to post multiple posts in a day covering important news, whereas a travel page, a marketing agency, a food blogger, or an influencer can publish one in a day at the right time to capture the audience’s interest.
Monotonous or Repetitive Content
Instagram, being a competitive and dynamic platform, demands creative, engaging, captivating, and versatile content that entertains, educates, and motivates the audience. However, some creators and brands make this common mistake without even realizing it. They keep posting the same type of content, which results in a reduction in followers and decreased engagement.
To fix it, adapt the diverse range of content from an image, infographic, carousel, graph, interesting fact, etc., to reels, videos, IGTV, stories, UGC, poll, and live. Develop a well-planned content calendar and ensure that it includes a diverse range of content like educational videos, promotional posts, entertaining memes, trending reels, inspirational quotes, etc.
Conclusion
In conclusion, we can say that your success on Instagram not only depends on your efforts but also on whether you are doing things correctly or are making some mistakes.
It’s crucial to identify the common mistakes at the right time and fix them before they start affecting your Instagram presence and performance.
We have made a list of some of the most common mistakes many marketers and creators make without even realizing it. So, check your Instagram and ensure that you are not making any of these mistakes, and if they are present, fix them right away to ensure success and growth.
