Are you struggling to get engagement on your Instagram account? In today’s fast-paced digital landscape, maintaining a strong Instagram presence has become essential for every business and brand to survive and thrive in this competitive online world. Instagram is like a battleground where every creator and brand competes and performs their best to reach their target audience, increase brand awareness, drive engagement, foster meaningful connections, and increase sales.
Engagement in the form of likes, saves, shares, direct messages, brand mentions, and comments is crucial to maintaining a strong presence on the platform. However, posting high-quality images and videos is not enough to capture interest and drive engagement.
Whether you are a content creator, an influencer, a blogger or a brand, it’s crucial to adopt effective Instagram strategies that allow you to stand out from the crowd and drive high engagement.
From engaging with the audience using story stickers to giving a sneak peek, in this blog, we are going to share Proven Strategies That Work in Increasing Your Instagram Engagement and skyrocketing your reach and visibility.
Using Instagram Story Stickers
Instagram stories are one of the best ways to interact and engage with your audience on a personal level and drive engagement. Instagram story stickers such as polls, quizzes, emoji sliders, questions, and AMAs are the most inventive ways to communicate with your audience, take their questions, and provide answers. You can use:
- Poll sticker to know audience’s opinion or preferences
- Question sticker to encourage audience to ask questions
- Quiz sticker to test your audience’s knowledge
- Emoji slider to gauge your audience’s opinion
- Challenge Sticker to start a challenge related to your content
Utilize Hashtags Wisely
Hashtags are the secret ingredient in the recipe of Instagram engagement. They increase the reach of your content, make it more discoverable to the target audience, and attract new followers, which results in increasing engagement. However, to harness the full potential of hashtags, it’s crucial to strike a balance between trending and niche-specific hashtags.
Research and make a list of the trending hashtags related to your niche and combine them with your niche-specific and brand hashtags to unleash their magic. Most importantly, avoid using too many hashtags or banned hashtags in your posts as they decrease the reach and make your post look unprofessional.
Purchase Instagram Likes Subscription
Due to the competitive Instagram landscape, getting engagement in the initial days is tough. To cope with this, you can purchase an Instagram likes subscription that will automatically deliver actual likes to every new post you upload on Instagram.
The likes will come from real people who have an active presence on the platform instead of bots, ghosts, or fake profiles. Purchased engagement further boosts the reach and visibility of your Instagram posts which results in high organic engagement.
However, it’s crucial to combine purchased likes with high-quality content and other strategies to avoid any suspicion from Instagram algorithms.
Hop on the Trends
Instagram is a platform where trends change in the blink of an eye, and to stay relevant and drive engagement, it’s crucial to hop on the trends. Stay updated on the latest trends and challenges in your industry and try to generate content around them while integrating your own creative flair. Hopping on the trends boosts engagement in two ways:
Instagram algorithms promote content created on trends to the “For You Page,” increasing reach, visibility, and ultimately engagement.
The audience actively explores trending content using hashtags and audio, which increases your content’s discoverability, reach, and engagement.
Post at the Right Time
To increase engagement, ensure that your content reaches the right people at the right time. To accomplish this, you must post at the optimal time when the majority of your target audience is active and scrolling on the platform.
Use Instagram analytics to check when your audience stays active by checking the first 2 hours’ performance of content posted at varied times.
This helps you identify your audience’s most active time, and by aligning your posting schedule with that, you can ensure maximum visibility for the target audience who is actually interested in your content and will engage with it.
Host Contests and Giveaways
Holding Contests and Giveaways is an exciting and effective way to engage your followers, increase brand awareness, and skyrocket your engagement in less time. Hold interesting contests related to your brand or niche and encourage your followers to participate in them to win amazing prizes.
Contests and giveaways like tagging friends, sharing your post in the story, liking or commenting on a post, captioning the post, creating user-generated content, accepting hashtag challenges, etc., can boost excitement and participation. This results in more brand promotion and high engagement.
Collaborate with Micro-Influencers
Micro-Influencers are people who are experts in their particular niche and boast a strong and active community of less but highly targeted followers who believe in the suggestions of those micro-influencers.
Collaborating with micro-influencers in your niche means your content is getting validation from renowned people in the industry, which increases the value of your content.
When your content reaches the followers of these micro-influencers, there is a high chance that they will take an interest in your content, which ultimately leads to improved brand presence and engagement.
Give Sneak Peeks and Hints
Create a sense of intrigue and curiosity by giving sneak peeks and hints about your upcoming content, like products, services, videos, events, etc. This helps you increase the hype and buzz of your upcoming content, create FOMO and keep your audience interested and eager to learn more.
You can use teaser images, videos, behind-the-scenes, close-up shots, or other graphics to capture attention and create mystery to pique curiosity. Moreover, encourage engagement on such posts by asking your audience to share their thoughts and guesses about the hints and sneak peeks.
Conclusion
In conclusion, we can state that Instagram is a powerhouse of engagement and to get high engagement using the right strategies is crucial. We have discussed some proven strategies like using Instagram stories, purchasing likes subscriptions, collaborating with micro-influencers, etc. These effective strategies have helped many brands and creators maintain a strong presence on Instagram and drive engagement. So, what are you waiting for? Create high-quality content, use these effective strategies, buy some initial likes and followers, and take your Instagram engagement to the next level.
